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vOLKSWAGEN × USWNT

Drive Bigger

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The Brief

When Megan Rapinoe was named Sports Illustrated’s Sportsperson of the Year, Volkswagen wanted to congratulate and recognize the brand ambassador for the values that drive her.

 

The Idea

Who better to congratulate her than the people she inspires every day: her fans.

 

Instagram

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Twitter

Snapchat Geofilter

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Sports Illustrated Homepage Take-over

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Print

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Agency: Johannes Leonardo

ECD: Jimm Lasser

CD: Alice Blastorah

Sr Creative: Amanda Younger

Creatives: Ashley Crouch & Emily Chang

Designer: Olga Vladova