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Home of Classics SS19

Made With Care, Worn Without

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The Brief

The Home of Classics is a collection of adidas’ most influential shoes, along with a new addition: the Supercourt. Let’s celebrate the timeless collection while highlighting its heritage as well as its craftsmanship.

 

The Idea

50 years of expertise may make a great shoe, but it’s those who wear the shoes that make them classic. Over the past 50 years, these sneakers went from the court to streets, stages and runways – becoming as iconic as those who wore them. Every scuff has a story.

 

Film (Europe)

TV Spot (Europe)

Print (Europe)

TV Spot (US)

Print (US)

 

 

OOH (US)

Seeding Kit

 

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HIGHSNOBIETY

HIGHSNOBIETY PARIS

HYPEBEAST

HYPEBAE

FORBES

Agency: Johannes Leonardo

CD: Maclean Jackson

Sr Creatives: Mina Mikhael & Nico Baumann

Creatives: Ashley Crouch & Emily Chang

Director (Europe): Yoni Lappin

Director (US): Mikey Alfred

Photographer (Europe): Nick Waplington

Photographer (US): Daniel Arnold