REI CO-OP
Better is out there
The Brief
Relaunch REI’s co-op membership program by featuring the benefits of becoming a member.
The Idea
Invite people of all walks of life to join the co-op by showcasing the shared mindset of its members: better is out there.
TV Spots
Then we made three separate mini-campaigns for the core pillars of the brand:
Membership, Interests & Activities, and Cooperative Action.
