THE ANGUS LUXURY COLLECTION
Feed Your Happy
The Brief
The new Steakhouse Angus Thickburger is stepping up the fast food burger game. It’s premium. It’s lavish. It’s sumptuous. But how do we translate that level of luxury to today’s world?
The Idea
We treat it like a hype sneaker drop.
TV Spots
Carl’s Jr. & Hardee’s x The Shoe Surgeon
And then we partnered with the biggest hypebeast ever to create two actual sneakers.
Carl’s Jr.
Hardee’s
Phase 1: Tease
We teased the partnership across The Shoe Surgeon + Carl’s Jr. / Hardee’s owned social channels.
Phase 2: Hype
Then gave a sneak peak with behind-the-scenes content on what inspired each of the designs.
Phase 3: Drop
Finally, we dropped the shoes and drove urgency to enter the raffle for a chance to win.
Some more beauty shots:
